jokeyhee

It has been exactly 6 years since I wrote my first post on Love Aesthetics and my digital brainchild was born. It is the project I've been involved in for the longest amount of time in my life. My blog has lasted longer than high school. Though Love Aesthetics has slowly been growing into a thing on its own and has outgrown the format of just a blog.

Thank you all for reading and being with me all these years. The best thing about running this blog has been meeting so many of you talented readers and making a lot of new friends. There is a Dutch expression 'stok achter de deur' which literally translates into 'stick behind the door', which means a threat in the most positive sense of the word, an extra motivation for doing something. So thank you all for stopping by each time (and leaving all the lovely comments, I've read each single one of them), you have been my 'stick behind the door' to update Love Aesthetics, to keep the ideas coming and to push myself to deliver better quality each time. I can honestly say that I love you!

Please do come and take a look at our new digital place! There are a lot of new updates waiting!
I've been working hard on it the last month together with Fleur Glansbeek and can not be more excited to finally invite you over!








/ NEW WEBSITE !
http://LOVE-AESTHETICS.nl

From the outside one would never know that there is a little Margiela universe behind the thick walls of the former convent. There is no sign, no logo, nothing indicating that these are the headquarters of the Maison. Ultra discrete. Only in my wildest dreams would I ever enter this place, it was absolutely insane being invited (and getting a tour) by Maison Martin Margiela, which traditionally only communicated with press through a fax machine.

Before I knew it, I was standing in their entrance hall underneath the iconic veiled chandelier. The entire place was of course decorated with all their legendary stuff and furniture; the painted couch, trompe-l'oeil everywhere, the bottle lamps, piles and piles of their deconstructed lookbooks, empty snow globes and I even spotted a fax machine. Almost everything in white and stripped from its identity, even the computers were partly covered hiding the apples logos. As a tradition from Martin, all staff from all departments were still wearing the white overall uniforms, creating a sense of equality and collectiveness. As a visitor there was just no way to figure out who is from the design team, who is in sales, who cleans the toilets.

Most doors were covered with a picture of a different door creating a trompe-l'oeil effect, these were pictures of the doors at the first Maison Martin Margiela headquarters. When they moved in 2004 this was a way to take a piece of their former home with them. Though they didn't change or cover up much about the identity of this building, none of the walls are painted but left in their natural old, sometimes dilapidating state. Which makes a beautiful contrast with all the white, the crafted clothes and accessories. It was just one big space where creativity flows everywhere.

As you might know, I like to keep the stuff I love out where I can see it, and 'merchandise' my favorite pieces according to season.
Most clothing racks only show the clothes from the side, seeing all sleeves in different fabrics next to each other is nice.
But I wanted something that displays garments as they would be displayed in a boutique. So I made this mini clothing rail that shows clothes from the front.

Here go the instructions:
Take a table leg (the coffee-table length) and screw it to the wall.

injection pen: Amsterdam souvenir shop
round stickers: wholesale store
white pencils: HEMA
silver foil tape: hardware store
Maison Martin Margiela x Atelier d'exercices notebook: Net-A-Porter
thumbtacks: HEMA

Yes, it is weekend, yes this has to do with working. Let's just say it's nice to work on your own projects in the weekend.
I have a notebook fetish, a stationary obession and a weak spot for pictures of offices and workspaces.
Love to arrange them nicely and almost decorate my working area with these functional little objects.

Dear fashion, I'm a bit sick of you.
Somehow directly fashion related things inspire me less and less, everything around me is just over saturated with fashion images.
All my social media channels are crammed with blurry runway images and pictures of shoes, you can count on it that Zara will
have a diluted version of that Balenciaga and Proenza Schouler collection on their racks in two weeks, that train is never late.
By the time the atumn/winter season starts and the real deal will hit stores, we will already be sick of it.
All these clothes seem to have no meaning, it doesn't seem to be about the design anymore. It completely lost its excitement for me.

The line where light and dark were divided fell exactly on the corner of a pile of magazines, dividing it into a dark and a light triangle.
I did not even have to adjust the pile of zines, it was insane how perfect that one little moment was.
Instead of fashion, beautiful spaces and these kinds of things are much more interesting to me and bring new inspiration right now.
*Don't worry, I'll be back in love with fashion, just right now my eyes just had an overload of it.